Children First urges families living in poverty to contact them for help

This winter, Children First is urging families across the country struggling to make ends meet to call its national support line. 

The charity’s experienced team can give confidential assistance with money worries, and thanks to extra funding from the Scottish Government, can provide emergency support to families living in poverty.   

As well as immediate help, every family that contacts the charity’s support line will be offered expert debt management advice, support to access benefits, and guidance to help families build a more secure financial future. 

Thanks to partners British Gas Energy Trust, the charity is also able to offer eligible families new white goods ranging from fridges to washing machines - but only until the end of February. 

In 2025, the charity’s support line helped nearly 1,500 families with money worries. The team put £1.8 million back into household budgets and supported families to manage over £1 million pounds in debts.  

Simon McGowan, Assistant Director at Children First, said: “We know it can feel hard to talk about money worries, but getting help early can make an enormous difference. Our friendly team listens without judgement and helps parents and carers get the support they need to make life better for their children. 

“As well as immediate financial help to alleviate a crisis, we can offer practical, down-to-earth help with budgeting, benefits, debt and energy bills. And thanks to British Gas Energy Trust, until the end of February we can provide white goods like washing machines and fridges to families living without these essentials. 

“We want parents and carers to know they don’t need to face their money worries alone. If you’re struggling, please get in touch. We can help you straight away. 

“Call the support line team free on 08000 28 22 33 from 9am – 9pm, Monday to Friday or 9am – 12 noon Saturday and Sunday or start a webchat with the team on our website at www.childrenfirst.org.uk/financialhelp.” 

When Amy* first called Children First’s support line, she was at breaking point. Trapped in a damp flat with two young children, suffering from postnatal depression and £190 short every month, she felt invisible and hopeless. 

Children First’s support line arranged immediate food and heating support so Amy’s children could stay warm and fed. They secured £1,500 from the Home Heating Fund and negotiated lower bills, cutting Amy’s broadband by £38 per month. The team also secured £180 per month in child maintenance and connected Amy to housing, mental health and local family support services. 

Amy’s financial situation improved by more than £4,500, lifting a weight off her shoulders and helping give her and her children a brighter, more secure future. 

Amy said: “I felt invisible before I called. Now I feel like someone is on my side. My kids are happy, and I can breathe again.” 

*Names have been changed to protect the identity of the family. 

In January 2026, Children First was awarded £1.5m in funding from the Scottish Government to provide extra emergency support to families in crisis as part of the national mission to eradicate child poverty: £10m emergency support for families - gov.scot